101 Call To Action | Content Creation | Instagram Captions | Website Ideas | Website Content | Small Business Tool

A “call to action” is a short phrase that invites or commands the viewer to take a specific action - for example, liking or engaging with the video, making a comment, signing up to an email list, etc.

Call to Actions can be very effective in getting viewers to move from passive watching into actively engaging with your content and even becoming paying customers or engaged email list recipients. Don’t be afraid to tell your viewers exactly how you want them to engage with your content!

You can mix and match these CTAs with the hooks to create compelling and engaging TikTok/social media videos. Remember to always make the CTAs clear and actionable to encourage your viewers to take the desired action.